Why the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) […]
marketing
Mar Tech Preps As GDPR Looms
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will […]
Marketers Are Missing the Point of GDPR — and the Opportunity
There is an uncomfortable and usually unspoken tension in the age of digital marketing: when we talk about “delivering a […]
How Your Returns Are Used Against You at Best Buy and Other Retailers
Every time shoppers return purchases to Best Buy Co., they are tracked by a company that has the power to […]
What CMOs Need to Know to Prepare for GDPR
The countdown is on: Only two months are left for companies to ensure they are in compliance with the European […]
GDPR Guidelines for Legal Marketers and Their Law Firms
Legal marketers and law firms need to prepare themselves for the EU’s General Data Protection Regulation (GDPR) which will come […]
IAB Europe releases GDPR Transparency and Consent Framework
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First […]
Marketers Are Missing the Point of GDPR — and the Opportunity
Marketers have gathered customer data with little thought to how or where they would use it. The GDPR is about […]
Social networks may have to reveal how they target users with ads
Facebook and Twitter may be forced to reveal detailed information about how and why users were targeted for political advertising, […]
GDPR: A guide for marketers in Australia
The management and use of consumer data is experiencing an influx of regulation globally, with the implementation of Australia’s Notifiable […]
Your Location Data Is Being Sold—Often Without Your Knowledge
As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever […]
Lead Acquisition at Events, GDPR Style
I am certain that there is likely to be nobody reading this blog who has never been to a trade […]