ARF Proposes New Standards For Consumer Data
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad […]
marketing
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s […]
Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and […]
Advertising Association calls for ‘deep alignment’ of European data protection post-Brexit
The Advertising Association has unfurled its colours to the mast of continued ‘deep alignment’ between the UK and Europe on […]
Why online advertising will survive this massive legal shift
The ad tech industry is facing a crises of sorts, depending on who you ask. The big deal is that […]
Will news organizations face Facebook-fueled blowback for using third-party tracking on their own sites?
“The sins are different; but they are still sins, just as apples and oranges are still both fruit. Exposing readers […]
Five things US marketers should be doing to prepare for the GDPR
The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe. While the headlines have been […]
Understanding the General Data Protection Regulation: A primer for global publishers
The General Data Protection Regulation (GDPR) is a major piece of EU legislation that will transform the operating landscape for […]
Establishing Responsible Privacy Practices in Digital Advertising
In 2009, the major US advertising trade associations joined together to establish a set of self-regulatory principles that balance consumer […]
How Europe’s New Privacy Law Will Change the Web, and More
Consumers have long wondered just what Google and Facebook know about them, and who else can access their personal data. […]
IAB’s proposed framework for GDPR criticized
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the […]
Why the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) […]