marketing

December 13, 2018

Online ads spoil Christmas surprises, raising privacy concerns

Social media users say they’re being burned by online advertisements spoiling “surprise” gifts by popping up in front of the […]

December 13, 2018

It is technically pretty simple to disable those pop ups, but many ad blocker plugins choose to let them live. […]

December 3, 2018

The Online Trust Alliance’s 2018 mail Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have […]

November 24, 2018

In an interview with Digiday an ad tech executive discusses how consent-string manipulation is potentially costing their business hundreds of […]

November 23, 2018

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website […]

November 12, 2018

New data privacy rules are pushing marketers to unload millions of dollars in liability on the agencies that help them […]

November 10, 2018

Perceptual ad blockers will come out on the losing side in the war against internet advertisers and expose users to […]

November 9, 2018

Data law regulators in Europe have been called upon to look into a potential data breach case, with brokers, credit […]

November 6, 2018

Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline […]

October 28, 2018

Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with […]

October 27, 2018

The central issue seems to center around whether ad tech can continue to operate as it has before the EU […]

October 10, 2018

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity […]