marketing

December 3, 2018

2018 Email Marketing & Unsubscribe Audit

The Online Trust Alliance’s 2018 mail Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have […]

November 24, 2018

In an interview with Digiday an ad tech executive discusses how consent-string manipulation is potentially costing their business hundreds of […]

November 23, 2018

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website […]

November 12, 2018

New data privacy rules are pushing marketers to unload millions of dollars in liability on the agencies that help them […]

November 10, 2018

Perceptual ad blockers will come out on the losing side in the war against internet advertisers and expose users to […]

November 9, 2018

Data law regulators in Europe have been called upon to look into a potential data breach case, with brokers, credit […]

November 6, 2018

Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline […]

October 28, 2018

Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with […]

October 27, 2018

The central issue seems to center around whether ad tech can continue to operate as it has before the EU […]

October 10, 2018

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity […]

September 28, 2018

Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is […]

September 18, 2018

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, […]