Google to address ad frequency with machine learning when cookies aren’t available
Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video […]
marketing
This Guy Made an Ad Blocker That Works on Podcasts and Radio
AdBlock Radio is an adblocker for live radio streams and podcasts. It detects audio ads with machine-learning and Shazam-like techniques Alexandre […]
German publishers wrestle with Firefox’s latest anti-tracking changes
German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default. Publishers have […]
Facebook and Google have ad trackers on your streaming TV
Modern TV, coming to you over the Internet instead of through cable or over the air, has a modern problem: […]
What the focus on the AdTech industry and cookies means for your organisation
Any organisation involved in digital advertising is accountable for the online targeting solution they use. As a website publisher, you […]
Data privacy-first advertising is here: Here are the winners and losers
The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as well as […]
Company Will Pay $30 Million to Settle FTC Charges it Used Deceptive Lead Generators
An Illinois-based operator of several post-secondary schools will pay $30 million to settle Federal Trade Commission charges that the operator […]
IAB Europe issues updated GDPR-compliancy protocol
IAB Europe and the IAB Tech Lab have released the second iteration of the Transparency and Consent Framework (TCF), a […]
Facebook tries to make ad targeting explanations more useful
Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and […]
French DPA to take action on online targeted advertisements
French data protection authority CNIL has received an important number of individual and collective complaints (La Quadrature du Net, Privacy […]
IAB Releases Data Transparency Standard
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing […]
ICO publishes update report on adtech
For several months ICO has been reviewing how personal data is used in real time bidding (RTB) in programmatic advertising, […]