Leaked Documents Expose the Secretive Market for Your Web Browsing Data
An Avast antivirus subsidiary sells ‘Every search. Every click. Every buy. On every site.’ Its clients have included Home Depot, […]
marketing
‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech
The UK’s data regulator, the Information Commissioner’s Office (ICO), has issued a warning to any adtech companies which have failed […]
Google Chrome to drop third-party cookies by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy. Google announced support for third-party […]
Top Apps Invade User Privacy By Collecting and Sharing Personal Data
A new report published today by the Norwegian Consumer Council (NCC) looks at the hidden side of the data economy and its […]
ICO launches consultation on draft direct marketing code of practice
The Information Commissioner’s Office (ICO) has launched a public consultation on a draft direct marketing code of practice. The ICO has […]
GDPR will force programmatic advertising to evolve in 2020
GDPR replaced the Data Protection Directive in 2018, and for companies who use programmatic advertising, it could be the key […]
Trump signs TRACED Act
This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to […]
Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025
Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of […]
Google to let sites block personalized ads under California privacy law
Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and […]
UK’s data regulator again warns ad tech over GDPR compliance
U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get […]
IAB Releases Specifications for CCPA Compliance Framework
IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance […]
Facebook Earns $132.80 From Your Data per Year
The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three […]