UK launches new fake ad alert system to target online fraud
Fraudulent online advertising is being targeted via a new reporting system created by UK authorities. The UK Scam Ad Alert, […]
marketing
Belgian Data Protection Authority Imposes Fine on Non-Profit Organization for Unlawful Direct Marketing Practices
On May 29, 2020, the Litigation Chamber of the Belgian Data Protection Authority imposed a fine of €1,000 on a […]
Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for a […]
Google is auditioning candidates to succeed the third-party cookie
Google wants other ad exchanges and demand-side platforms to run tests to see whether its proposals to replace third-party cookies […]
No need to mourn the death of the third-party cookie
Amid the whirlwinds of the industry’s response, it’s become abundantly clear that the demise of the cookie is probably a […]
Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy […]
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies
With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct […]
Brave to generate random browser fingerprints to preserve user privacy
“Brave’s new approach aims to make every browser look completely unique, both between websites and between browsing sessions.” The Brave […]
The Belgian DPA Publishes Recommendation on Direct Marketing
The Belgian Data Protection Authority (DPA) published Recommendation providing Guidance on direct marketing. The Recommendation provides a methodology on how […]
Scottish company hit with maximum fine for making nearly 200 million nuisance calls
The Information Commissioner’s Office (ICO) has fined CRDNN Limited with the maximum £500,000 fine for making more than 193 million […]
Facebook blocks mobile app advertisers from using device-level data
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers […]
Belgian Data Protection Authority Releases Direct Marketing Recommendation
On February 10, 2020, the Belgian Data Protection Authority published its Recommendation on data processing activities for direct marketing purposes. […]