IAB Tech Lab Seeks Industry Feedback on Global Privacy Platform Guidelines
IAB Tech Lab invites feedback on its Global Privacy Platform Implementation Guidelines to aid compliance with global privacy regulations until December 16, 2024.
IAB
EU court clarifies auctioning of personal data for advertising
EU Court clarifies GDPR rules on personal data auctioning for ads, emphasizing consent and IAB Europe’s joint controller role.
IAB Europe Voices Concerns Over GDPR Procedural Regulations
IAB Europe advocates for improved GDPR procedural regulations for fairness and efficiency.
Proliferating privacy laws, changes in data gathering worry marketers
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
IAB Europe case referred to CJEU
Brussels Market Court of Appeal referred to Europe’s top court several legal questions in case of IAB Europe’s transparency framework’s GDPR compliance.
European GDPR watchdog rules IAB ad-consent system unlawful
All data collected through the Transparency & Consent Framework (TCF) must now be deleted.
Adtech vendors still tracking EU users who deny consent via IAB’s TCF
The new study throws doubt on the claim that if a user says ‘no’ to tracking/behavioral ads via the IAB’s TCF, the adtech industry respectfully falls into line.
IAB Europe suspends consent management firms
Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent.
Digital ad industry accused of huge data breach
Legal action filed over volume of data shared by digital advertising firms during ad space sales.
Gaps remain in industry guidelines for email-based identity tech
Some say the proposed guidance from its biggest trade group could have gone further in advising companies on how to gain people’s consent while complying with privacy regulations.
Advertisers See Data Privacy, Ad Tracking As Top Challenges
The findings of the Interactive Advertising (IAB) report show that data privacy and ad tracking were their top challenges in 2021 for media buyers.
Google And IAB In The Crosshairs Over RTB (Again)
Google and the IAB are once again under the EU’s gimlet eye.
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