Google and the IAB are once again under the EU’s gimlet eye.
IAB
IAB has developed and published practical guide to carrying out data protection impact assessments (DPIA) under the EU’s General Data Protection Regulation (GDPR). Guide provides background and describes the DPIA process in the context of processing data for digital advertising generally and for real-time bidding (RTB), in order to help companies understand their obligations and […]
Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of a dominant position to the tech giant’s regulatory woes. In a press release announcing the action the AGCM said it “questions the discriminatory use of the huge amount of data collected through its various applications, preventing rivals […]
Digital advertising association IAB Europe has hit out at a preliminary report by the Belgian Data Protection Authority finding that its ad tracking consent framework does not comply with GDPR. The widely-adopted Transparency and Consent Framework (TCF) is designed to help publishers tell visitors where data is being collected and how they intend to use […]
A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor. The Belgian DPA’s investigation follows complaints against the use of personal data […]
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help […]
The Interactive Advertising Bureau (IAB) has issued a guidance on the use of artificial intelligence (AI) in marketing. IAB guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and […]
Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser. Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort to create a standardized online user ID that’s designed to reduce the online ad industry’s reliance on third-party cookies. Source: […]
IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA for the digital advertising ecosystem. The finalized specifications have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration. Source: IAB Tech Lab Releases V1 Technical […]
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