Verizon Media Introduces Alternative Online Tracking Identifier
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.
cookies
After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere
Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.
Google Faces Complaint in France Over Android Advertising Tool
Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.
French data watchdog to start checking cookie policy compliance
France’s data protection watchdog CNIL will from 1st April begin conducting checks to ensure websites are in compliance with new guidelines on advertising trackers after the deadline it granted expired.
Study Shows Consumers Don’t Understand How Their Data Is Used
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they’re really aware of the changes, and what they thought.
Google Is Testing Its Controversial New Ad Targeting Tech
Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.
Third-party cookie replacements fall short of consent and transparency promises
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.
Schrems vs. Facebook: Dispute over advertising consent could soon end up before the ECJ
The data protection activist wants to bring the dispute over explicit consent to data processing for advertising and tracking to the European Supreme Court.
Google says it won’t track you directly in the future as it phases out cookies
Google clarified its plans for targeted advertising as it phases out the use of browser cookies from Chrome.
Gaps remain in industry guidelines for email-based identity tech
Some say the proposed guidance from its biggest trade group could have gone further in advising companies on how to gain people’s consent while complying with privacy regulations.
Firefox Unveils New Tool To Prevent Cookie-Based Tracking
The new feature, “Total Cookie Protection,” prevents cross-site tracking by keeping cookies in what Firefox is calling a “cookie jar.”
Google challenges French data watchdog’s €100 million fine in court
Google has appealed to the one-stop-shop mechanism provided for in the General Data Protection Regulation (GDPR) which, in its view, requires it to report on data protection matters only to the corresponding authority in the country in which it is based, namely Ireland.