European online activists target ′cookie banner terror′
Online privacy activists are challenging websites that don’t offer a simple “yes or no” choice on allowing “cookies,” trying to encourage users to agree to their activity being tracked.
cookies
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Google Analytics Will Soon Work Without Cookies
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern
The European Commission verified in writing that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation.
Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
Verizon Media Introduces Alternative Online Tracking Identifier
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.
After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere
Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.
Google Faces Complaint in France Over Android Advertising Tool
Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.
French data watchdog to start checking cookie policy compliance
France’s data protection watchdog CNIL will from 1st April begin conducting checks to ensure websites are in compliance with new guidelines on advertising trackers after the deadline it granted expired.
Study Shows Consumers Don’t Understand How Their Data Is Used
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they’re really aware of the changes, and what they thought.
Google Is Testing Its Controversial New Ad Targeting Tech
Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.
Third-party cookie replacements fall short of consent and transparency promises
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.