Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.
Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.
France’s data protection watchdog CNIL will from 1st April begin conducting checks to ensure websites are in compliance with new guidelines on advertising trackers after the deadline it granted expired.
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they’re really aware of the changes, and what they thought.
Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.
The data protection activist wants to bring the dispute over explicit consent to data processing for advertising and tracking to the European Supreme Court.
Google clarified its plans for targeted advertising as it phases out the use of browser cookies from Chrome.
Some say the proposed guidance from its biggest trade group could have gone further in advising companies on how to gain people’s consent while complying with privacy regulations.
The new feature, “Total Cookie Protection,” prevents cross-site tracking by keeping cookies in what Firefox is calling a “cookie jar.”
Google has appealed to the one-stop-shop mechanism provided for in the General Data Protection Regulation (GDPR) which, in its view, requires it to report on data protection matters only to the corresponding authority in the country in which it is based, namely Ireland.
Google is exploring an alternative to Apple Inc.’s new anti-tracking feature, the latest sign that the internet industry is slowly embracing user privacy, according to people with knowledge of the matter.