cookies

January 28, 2021

Google eyes privacy-friendly substitute to cookies

Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.

A laptop on a wooden table displays an EU flag on its screen, featuring a lock symbol in the center. The flag's blue background is surrounded by twelve yellow stars. A pen and notepad lie next to the laptop. Blurred shelves are in the background.

January 23, 2021

UK Case Tests the Territorial Application of the GDPR to U.S. Run Website

The recent UK case of Soriano v Forensic News and Others tested the territorial reach of the General Data Protection Regulation (GDPR) and represents the first UK judgment dealing with the territorial scope of the GDPR.

Wide view of a modern glass building lit up at night, reflecting off a calm river in front. The structure features a curved facade and a prominent grid of windows. The sky is a deep blue, transitioning to lighter shades near the horizon, with scattered clouds.

January 23, 2021

An EU parliament website for COVID testing allegedly broke the EU’s privacy laws

The European Parliament is being investigated by the European Data Protection Supervisor after allegations that its COVID testing website didn’t meet EU privacy standards.

A person is using a laptop displaying analytics data, including a pie chart, line graphs, and bar charts. Their hands are on the keyboard. Beside the laptop, there is a smartphone and a pair of eyeglasses on the table. The setting appears to be a workspace.

January 19, 2021

Comscore To Intro Cookie-Less Targeting Solution

Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter.

January 15, 2021

Advertisers scramble to plan for the uncertain ‘cookieless future’

It seems that resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end.

A laptop screen displays a website with articles on technology and design. The visible article titled "CSS Quantity Queries" is open, discussing CSS features. The website's header includes navigation links, and several thumbnail images with article titles are visible below.

December 22, 2020

Firefox to ship ‘network partitioning’ as a new anti-tracking defense

Firefox 85 will ship with a feature named Network Partitioning as a new form of anti-tracking protection.

The image shows the French flag waving against a clear blue sky. The flag consists of three vertical stripes: blue, white, and red from left to right. It is mounted on a white pole, slightly leaning as it flutters in the breeze.

December 12, 2020

France fines Google $120M and Amazon $42M for dropping tracking cookies without consent

Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon .fr domain under the penalty notices issued on December 10.