The case against behavioral advertising is stacking up
The NYT’s experience puts fresh taint on long-running efforts by tech giants like Facebook to press publishers to give up […]
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What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers […]
Everything Is PII
When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the […]
After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue
When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances. The publisher blocked […]
Germany may ban Facebook from third-party data sharing
Germany’s Federal Cartel Office intends to ban Facebook from collecting user data from third parties. This will also prohibit data […]
Targeted advertising targeted by the French DPA
Since the General Data Protection Regulation (GDPR) came into force in May 2018, the CNIL has issued four public formal […]
E-receipts from leading retailers ‘may break data protection rules’
Several large retailers may be breaking data protection rules with their e-receipts, according to an investigation by the consumer body […]
GDPR mayhem: Programmatic ad buying plummets in Europe
Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 […]
Online ads spoil Christmas surprises, raising privacy concerns
Social media users say they’re being burned by online advertisements spoiling “surprise” gifts by popping up in front of the […]
Why Doesn’t My Ad Blocker Block ‘Please Turn Off Your Ad Blocker’ Popups?
It is technically pretty simple to disable those pop ups, but many ad blocker plugins choose to let them live. […]
LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook
LinkedIn has been called out a number of times for how it is able to suggest uncanny connections to you, […]
GDPR consent-string fraud hurts ad tech
In an interview with Digiday an ad tech executive discusses how consent-string manipulation is potentially costing their business hundreds of […]