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UK Guidance on direct marketing using live calls

This guidance discusses live marketing calls in detail. Read it if you have detailed questions not answered in the Guide to PECR, or if you need a deeper understanding of how PECR applies to making live direct marketing calls.

This guidance covers what you must do to comply with PECR if you want to make live marketing calls. Where this guidance uses the word “must”, this means that the law requires you to do something (so it’s a legal requirement).

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