The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
EDPB guidelines on processing personal data through blockchains
These guidelines aim to clarify how data protection laws, particularly the GDPR, apply to blockchain systems.