The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
EDPB Approves Six-Month Extension for UK Data Protection Adequacy
The EDPB supports a six-month extension of the UK GDPR adequacy decisions until December 2025 while awaiting the UK’s data […]