The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
Human Oversight of Automated Decision-Making
This article examines the limits and misconceptions of human oversight over automated decision‑making (ADM) systems and recommends organisational, technical and […]