The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
Recommendations 2/2025 on the legal basis for requiring the creation of user accounts on e-commerce websites
The EDPB clarifies that mandatory user accounts are only lawful under the GDPR when they are strictly necessary and respect […]