The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
Meta to train AI on EU users’ data
Meta plans to train its AI models on public content in the EU to comply with GDPR and enhance privacy […]