The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
Norway DPA publishes statement on X’s use of data for AI training
X has resumed processing EU/EEA users' posts for AI training, requiring users to opt out to protect their personal data.