This guide offers a definitive round-up of what contextual advertising is, and the opportunities it provides in Europe, in a post-third party cookie world. It also offers some key considerations and best practices to ensure it is used efficiently and optimised for success.
Recommendations 2/2025 on the legal basis for requiring the creation of user accounts on e-commerce websites
The EDPB clarifies that mandatory user accounts are only lawful under the GDPR when they are strictly necessary and respect […]