The European Union Consumer Protection 2.0 (EUCP2.0) project is a research and advocacy initiative launched by BEUC with support from the Adessium Foundation, aimed at addressing the issues that plague the digital consumers of today and undermine the digital society as a whole.
Particular focus is put on behavioural manipulation, exploitation of vulnerabilities, omnipresent personalisation affecting freedom of choice, as well as the rise of the largest digital platforms which have become an essential element in the modern society, yet without any responsibilities that would reflect this position.