The aim of this guidance is primarily to assist controllers in identifying the correct legal basis for any processing of personal data which they undertake or plan to undertake – and the obligations which go with that legal basis. Additionally, this guidance should assist those individuals whose personal data may be processed (‘data subjects’) in identifying whether the processing of their personal data is lawful, and, as part of that, what the legal basis for that processing may be.
IAB Submits Feedback on EDPB’s Consent or Pay Guidelines
IAB Europe and trade associations urge the EDPB to adopt a balanced approach to "Consent or Pay" models, emphasizing user […]