Website privacy options aren’t much of a choice since they’re hard to find and use

Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.

Privacy policy language is inconsistent and ambiguous. Key terms aren’t standardized across privacy policies on different sites. That makes it difficult for users to scan or search for key words or phrases that might help them understand their options.

Once someone does manage to opt-out, it’s not always clear what will happen. Even when the choices are clear, the pages are not always easy to use.

Full article: Website privacy options aren’t much of a choice since they’re hard to find and use