Telefonica Gives Consumers Control Over Some Data

Telefónica in Germany has announced a partnership with U.K. firm People.io to power an app in which the telco giant’s customers can control some of their data.

The app for customers to manage data, branded as O2 Get, is now part of Telefónica’s O2Germany app portfolio for Apple and Android devices. It will be promoted to Telefónica’s 44 million customers in the country, where data protection laws already reflect GDPR.

Source: Telefonica Gives Consumers Control Over Some Data | Data-Driven Marketing – AdAge