Second rise for the ‘Do Not Track’
In recent years, the setting has been criticized as being essentially meaningless. But it might have a crucial role to play in enforcing privacy regulations.
In January 2017 the European Commission announced an initiative to update the ePrivacy Regulation, a proposal that would revisit a 15-year-old directive dealing with privacy protections and how users consent to being tracked by cookies (websites served to citizens of the European Union are required to ask for consent for the use of cookies).
Among the goals of the new ePrivacy Regulation was cleaning up “cookie pop-up” mess by requiring some sort of standardized and automatic process that is transparent to users.
Source: A Second Life for the ‘Do Not Track’ Setting—With Teeth
