Publishers v. Privacy: Registration Is Coming

The introduction of ad blocking, browser-level advertising and browser-blocking of tracking and cookies should have heralded the beginning of more anonymous browsing.

Instead, these innovations may lead to more user registration and tracking, albeit in a potentially more consent-based manner. Publishers will soon be waging a greater battle with privacy to build a sustainable ad-supported business, writes, Ka Mo Lau, COO of Thunder Experience Cloud.

Full article: Publishers v. Privacy – Registration Is Coming | MarTech Advisor