One Year Into GDPR, Most Apps Still Harvest Data Without Permission

Unauthorized data harvesting from mobile apps has continued nearly unabated in the year since Europe’s General Data Protection Regulation came into force last May.

In a recent test conducted for AdExchanger, mobile analytics company Kochava examined the behavior of the top 2,700 apps in the Google Play store in the United States compared with France, where GDPR applies.

Source: One Year Into GDPR, Most Apps Still Harvest Data Without Permission | AdExchanger