On monetizing personal information: A series
Estimations of the value of the digital economy range from nearly 3 trillion dollars to 8 trillion on the high end. Given the already significant size of the digital economy and the anticipation that it will continue to grow at a breakneck pace, it is little wonder that all eyes are now beginning to focus on the one resource without which economic growth would not be possible: data. Survival and growth in the digital economy is and will be a function of how effectively today’s businesses can leverage their data assets to create the kinds of digital goods and services that continue to add value to the world economy.
