New Germal Law Aims to Cut Cookie Banners and Enhance User Experience
The Federal Government has adopted a new regulation regarding consent management services, which aims to improve user experience on the Internet by reducing the prevalence of cookie banners. This regulation is based on Section 26 Paragraph 2 of the Telecommunications Digital Services Data Protection Act (TDDDG). With this new framework, users will no longer need to repeatedly consent to cookie usage; instead, they can store their preferences permanently.
Federal Minister Dr. Volker Wissing emphasizes that effective data protection requires clear and understandable rules. The reform aims to minimize the overwhelming number of cookie requests and enhance the overall surfing experience for users. The new consent management services will allow users to manage their consent decisions more transparently, ensuring that once a decision is made, it does not need to be repeated if digital service providers honor the stored settings.
This regulation not only benefits users but also digital service providers. By implementing user-friendly and legally compliant consent processes, providers can avoid cluttering their websites with intrusive cookie banners. The Federal Commissioner for Data Protection and Freedom of Information recognizes these new consent management services, which helps build trust and acceptance among users.
As part of a broader European strategy, this initiative sets a legal framework to address the issue of excessive cookie banners while reinforcing users’ informational self-determination. The effectiveness of these regulations will be assessed two years after their implementation, ensuring that both users and service providers can adapt to the new procedures.
Source: New regulation aims to reduce cookie banners and improve user experience on the Internet
