Mobile-App Privacy Nutrition Labels Missing Key Ingredients for Success
Privacy is complicated and making privacy labels understandable takes some effort. studies have consistently found that well-designed labels improve understanding about data practices and make privacy choices easier for consumers.
However, if privacy labels are confusing and designed in such a way that comparisons are difficult, and if the information on labels is not trustworthy, then they fail to meet their goals. While some developers may intentionally misrepresent their data practices, study suggests that even those who attempt accurate representations have trouble doing so.
Android labels, which use different definitions for some terms, suffer from many of the same comprehension problems as iOS labels. Furthermore, Android label are structured differently and require additional clicks to understand how data is used. On the other hand, Android labels focus on data safety, and some users seem to appreciate the information they provide about app security practices.
Source: Mobile-App Privacy Nutrition Labels Missing Key Ingredients for Success | November 2022 | Communications of the ACM