Manchester City smart scarf wraps data-collecting sensors around fans’ necks
England’s Manchester City soccer club wants to know how its fans really feel, and it has gone so far as to pilot The Connected Scarf, a “smart scarf” stuffed with sensors that the organization says enables it to gauge fan emotions.
According to Manchester City’s page for the scarf, the club has been piloting the accessory with six fans thus far and has recorded “over 120 moments of interest across the 90 minutes of a match.” The club eventually plans to use the collected data to make “curated, customized experiences,” though it didn’t specify what those experiences would be.
Source: Manchester City smart scarf wraps data-collecting sensors around fans’ necks | Ars Technica
