Leveraging GDPR to Become a Trusted Data Steward

The EU’s General Data Protection Regulation (GDPR) establishes new standards for handling customer data, increasing both the challenge and the rewards of proactively earning consumers’ trust.

The Boston Consulting Group and the global law firm DLA Piper have collaborated to produce a new report, Leveraging GDPR to Become a Trusted Data Steward, that examines key features of the new regulation, considers the readiness of companies to meet its provisions, and (perhaps most significantly) inquires into a mismatch between what many companies imagine to be the sources of consumer mistrust over data use and consumers’ actual concerns.

Source: Leveraging General Data Protection Regulation (GDPR) to Become a Trusted Data Steward