ICO will take proportionate approach to GDPR fines
The ICO is not planning to issue fines in every circumstance when it detects a breach of the GDPR (or implementing legislation), ICO’s Steve Eckersley said at the CDPD conference in Brussels. Eckersley stated that the ICO will also have other options in its toolbox: the opportunity to issue warnings or demand an audit. He thought that in many cases the reputational damage will have a greater impact than any fine.
Source: ICO will take proportionate approach to GDPR fines – Privacy Laws & Business