How GDPR Drives SAP’s Acquisition Strategy
SAP acquired Gigya for $350 million in September for its consumer identity management solution.
The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social.
It also gives SAP more clout to help companies manage their opt-ins amid looming privacy developments like the General Data Protection Regulation (GDPR).
Source: How GDPR Drives SAP’s Acquisition Strategy | AdExchanger
