As organizations adapt their IT infrastructure to abide by the latest privacy regulations, they are faced with a dilemma: efficiency versus flexibility. Modern technologies, such as Google Analytics and Mailchimp, have enabled firms to receive an unprecedented level of customer data, ultimately promoting operational success. Unfortunately, all this interconnectivity has become an impediment when complying with the GDPR. Considering this interesting situation, can companies reap superior performance results by utilizing less connected technologies? To answer this query, a reinforcement study of 400 e-commerce businesses was conducted.
Findings uncovered that digital services created with a small selection of familiar integrated components improved efficacy in utilizing customer data. Nevertheless, these robust interdependencies caused headaches when trying to satisfy regulatory requirements. Many data sharing agreements had to be addressed alongside intricate connections between suppliers. The complexity that comes with compliance demands choosing a balance between efficiency and flexibility.