Google delay on ads standard for EU privacy law creates compliance mess

Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a new European privacy law, leaving some firms exposed to fines. Hundreds of ad tech firms launched software together a month before GDPR kicked in on May 25 to verify consent before displaying ads. Google announced on May 22 that it would not join the industry program until August.

Source: Google delay on ads standard for EU privacy law creates compliance mess