Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.
The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users.
The updated product includes privacy controls to help publishers manage their data use, a beefed up data deletion tool and a consent mode API that makes it easier for customers to pass along consent information collected from their users.
Source: Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul | AdExchanger
