German court decides that GDPR consent can be tied to receiving advertising
On June 27, 2019, the High Court of Frankfurt decided that a consent for data processing tied to a consent for receiving advertising can be considered as freely given under the GDPR.
The claimant’s consent had been obtained in connection with his participation in a sweepstakes contest. The court decided that bundling consent for advertising with the participation in a sweepstakes contest does not prevent it from being “freely given”. According to the court, “freely given” consent is a consent that is given without “coercion” or “pressure”.
Source: Participation in a raffle of consent to future e-mail advertising
