GDPR territorial guide has ‘sting in tail’ for US companies

Guidance published by an EU data protection watchdog on the territorial scope of the General Data Protection Regulation (GDPR) is likely to raise concern about the costs to US companies of entering the EU market.

“The sting in this document is in the last line for US corporates,” Ann Henry of Pinsent Masons said. “It is the law-abiding companies that will appoint a representative. Arguably making a representative liable will make it more difficult to find people or bodies willing to take on the role of representative given the extent of potential liability both by means of regulatory enforcement and through private rights of action under the GDPR regime.”

Full article: GDPR territorial guide has ‘sting in tail’ for US companies