Europe’s new privacy regime: What’s an ad tech company to do?
There’s no question the GDPR has anyone who’s paying attention “on their feet.” Talk to any privacy consultant or vendor and they’ll tell you: Business is good these days. But there’s one group in particular that’s got both a lot at stake and a lot of unknowns to contend with ahead of May 2018, and that’s the ad tech industry. That was clear at yesterday’s session, “What Third-Party Compliance Will Look Like for Ad Tech” at the IAPP’s PSR conference in San Diego, California. The disruption the new privacy regimes in Europe will cause is largely triggered by the ad tech space’s heavy reliance on third-party data sharing.
Source: Europe’s new privacy regime: What’s an ad tech company to do?
