Data Provider YouGov Pins Hopes On Blockchain To Ensure GDPR Compliance

While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models.

When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens each time they use that data or sell it to a third party.

Source: Data Provider YouGov Pins Hopes On Blockchain To Ensure GDPR Compliance | AdExchanger