Can Europe Lead on Privacy?
The Federal Trade Commission merely requires internet companies to have a privacy policy available for consumers to see. A company can change that policy whenever it wants as long as it says it is doing so. As a result, internet companies have been taking our personal property — our private information — while hiding this fact behind lengthy and coercive legalese and cumbersome “opt out” processes.
The European Union, however, is handling the problem differently. Starting in May, its General Data Protection Regulation will go into effect in its 28 member nations. The regulation is powerful in its simplicity: It ensures that consumers own their private information and thus have the right to control its usage and that internet companies have an obligation to give consumers the tools to exercise that control.
Source: Opinion | Can Europe Lead on Privacy? – The New York Times