California’s privacy warriors are back – and this time they want to take their fight all the way to the ballot box
Advocacy group Californians for Consumer Privacy, which started the push for a state-wide data privacy law, announced this week that it has the signatures it needs to get version 2.0 of its privacy rules on the US state’s ballot in November, and submitted its proposal to Sacramento.
This time the goal is to tighten up the rules that its previously ballot measure managed to get into law, despite the determined efforts of internet giants like Google and Facebook to kill it. In return for the legislation being passed, that ballot measure was dropped. Now, it looks like the campaigners are taking their fight to a people’s vote after all.