California Considers Amending New Privacy Law

The California senate judiciary committee is expected to consider amendments that could significantly water down the state’s landmark privacy law.

One of the amendments would revise the definition of “de-identified” data to include material that is not “reasonably linkable” to a particular consumer. That would make the law more friendly to online marketers by exempting IP addresses, device identifiers and other pseudonymous identifiers from the material covered by the measure.

Another proposed amendment would weaken a provision that prohibits companies from charging higher prices to consumers who opt out of data collection and selling.

Source: California Considers Amending New Privacy Law 07/09/2019