Accenture Puts A Number On Consumer Distrust: $756B

Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about personal data privacy. Forty-nine percentof customers are concerned about privacy, yet subscribe to intelligent services designed to anticipate their needs, according to research from Accenture.

Source: Accenture Puts A Number On Consumer Distrust: $756B 12/08/2017