E-commerce tracking practices raise privacy questions
The attorneys who filed the “wiretapping” suit against online mattress firm Casper have launched three new challenges. Source: E-commerce tracking […]
marketing
E-mail Open Tracking Has Quietly Taken Over the Web
As recently reported in Wired , over 40 percent of e-mails are tracked, according to a study published last June […]
US-based email marketers unprepared and most unfamiliar with GDPR
Eighty-seven percent of respondents to a new survey expressed unfamiliarity with the General Data Protection Regulation. Considering the vast implications […]
That Netflix tweet wasn’t creepy. Reality is.
The Internet was in an uproar recently about a tweet from Netflix’s official account spotlighting (and shaming) 53 of its […]
OTA Audits Email Trustworthiness of Online Retailers
Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today released its 2017 Email Marketing & Unsubscribe […]
Accenture Puts A Number On Consumer Distrust: $756B
Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who […]
Facebook discloses its advertising principles
Laying out the principles that guide our decision making when it comes to advertising across Facebook, Messenger and Instagram. Source: […]
Facebook to Temporarily Block Advertisers From Excluding Audiences by Race
The social network’s actions come after a ProPublica investigation revealed that Facebook failed to keep its promise to reject discriminatory […]
How companies use personal data to charge different people different prices for the same product
You know how after browsing online, the ads you see are suddenly about whatever you were looking for? Now a […]
IG 2.0: Bridging the Gap Between Legal Compliance, IT and Business
Organizations have long generated a large amount of information across many functional areas including accounting, finance and tax, human resources, […]
Bringing Geolocation Into Focus
With another Thanksgiving and another Black Friday having come and gone the holiday shopping season is in full swing yet […]
How much …? The rise of dynamic and personalised pricing
Cheaper croissants in the morning is one thing; being charged according to your credit rating is another. As Black Friday […]