Why do you need my email address before I can see your Brochure?
As a Business Analyst, Technology Consultant or in any role where you need to identify suitable Applications, when trying to […]
marketing
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications […]
Web Trackers Lift Email Addresses Via Browser’s Autofill Feature
Two marketing firms appear to be behind the web tracking, which occurred over 1,100 websites, according to Princeton researchers. Source: […]
Atdvertising platform OpenX Now GDPR Compliant
With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has […]
UK’s DPA fines firms behind millions of nuisance calls, spam emails and SMS
Four companies that disrupted people with nuisance marketing have been fined a total of £600,000 by the Information Commissioner’s Office. […]
Robots Talk to Telemarketers So You Don’t Have To!
Jolly Roger Telephone Company provides a bot service to help you deal with marketers and save your time. How does […]
No tracking, no revenue: Apple’s privacy feature costs ad companies millions
Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple […]
Ad targeters are pulling data from your browser’s password manager
Nearly every web browser now comes with a password manager tool, a lightweight version of the same service offered by […]
Ad-Tech Consolidation Poised for Acceleration Under GDPR
If the four-letter acronym “GDPR” isn’t on your radar yet, then now might be a good time to start panicking. […]
Safari in Arms Race Against Trackers – Criteo Feels the Heat
Criteo is an ad company. You may not have heard of them, but they do retargeting, the type of ads […]
You Give Up a Lot of Privacy Just Opening Emails. Here’s How to Stop It
Billions of emails are opened every day by people who have never consented to be tracked, but are being tracked […]
How Prepared Are Marketers for the GDPR?
How do marketers need to prepare for the European privacy regulation going into effect next May? Here’s how the GDPR […]