Here’s how GDPR is already changing web design
When Europe’s sweeping privacy regulations (called GDPR) took effect in May, it was unclear just how much the new rules […]
marketing
The growing role of second party data in marketing
May we see second party data have a growing role in marketing today if secure platforms are to enable such […]
GDPR impact on marketing
GDPR has caused a drop-off in third-party cookies on news sites and prompted marketers to alter their ad targeting techniques […]
Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales
Google and Mastercard brokered a business partnership that gave Google an unprecedented asset for measuring retail spending, part of the […]
GDPR: what does it mean for direct mail?
The dust is beginning to settle and we are slowly exiting the grey GDPR cloud. Of course, the legislation is […]
California Privacy Protection Act will impact Ad Tech
On June 28, the California Legislature hastily passed the California Consumer Privacy Act of 2018 (CCPA). The law, which takes […]
Under GDPR, publishers are adopting consent management platforms
More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In […]
CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Ad Targeting
On July 19, 2018, the French Data Protection Authority (“CNIL”) announced that it served a formal notice to two advertising […]
Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?
If stricter opt-in dialogues brought by GDPR make mass opt-outs more likely, how might that affect the functioning of user […]
Websites and online advertisers test limits of European privacy law
Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services […]
Facebook releases new privacy safeguards after ceding to pressure from advertisers
Facebook is installing new controls it says will better inform its members about the way companies are targeting them with […]
Google reboots advertising tools to give users more control over their data
The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling […]