Irish regulator investigates Google’s Ad Exchange
The Irish Data Protection Commission will look into whether Google’s Ad Exchange system is GDPR-compliant. Ad Exchange system is used […]
marketing
The GDPR: the driving force behind creative advertising
The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. […]
IAB Europe updates transparency and consent guidelines to meet GDPR compliance
The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising […]
Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules
Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising. Turns out: in many […]
The Pitfalls of Personalisation
Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s […]
The Netherlands DPA states cookie wall not allowed
On 7 March 2019, the Dutch Data Protection Authority (DPA) created quite some buzz in the online Dutch (advertising) industry: […]
Ad world flocks to Congress urging federal data privacy legislation
Leaders in advertising and consumer privacy have descended upon Washington, DC to push Congress to pass federal legislation on data […]
Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations
A war of words – in the form of automotive analogies – has erupted between privacy advocates and the Interactive […]
Health apps are sharing sensitive information with Facebook
Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a […]
IAB denies any GDPR wrongdoing as complaints are filed with regulators
Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices […]
Even the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau […]
83% of consumers now aware of marketers tracking their locations
The majority of people (63 percent) are now much more aware that marketers are using their personal data as compared […]