Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025
Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of […]
marketing
Google to let sites block personalized ads under California privacy law
Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and […]
UK’s data regulator again warns ad tech over GDPR compliance
U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get […]
IAB Releases Specifications for CCPA Compliance Framework
IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance […]
Facebook Earns $132.80 From Your Data per Year
The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three […]
Google restricts contextual ad targeting
Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more […]
ICO concerned by mass health data-sharing with advertisers
The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing […]
As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground
The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or […]
Data Protection Commissioner investigating micro-targeting on social media
The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of […]
Smart TVs are data-collecting machines, new study shows
A new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers. […]
Google to address ad frequency with machine learning when cookies aren’t available
Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video […]
This Guy Made an Ad Blocker That Works on Podcasts and Radio
AdBlock Radio is an adblocker for live radio streams and podcasts. It detects audio ads with machine-learning and Shazam-like techniques Alexandre […]