T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.
Attorneys for Google battled it out with a group of plaintiffs who say the company violated their privacy by storing their web browsing history even though they took a specific step they believed would shield them from being tracked.
Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.
You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.
Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.
Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.
The company has come under scrutiny for its data security practices in the past.
In May 2020, UK’s information Commissioner’s Office paused investigation into real time bidding (RTB) and the adtech industry. Now it is resumed.
The European Commission is mulling two new probes into the tech giant.
Google issued its response on Sunday via a public blog post tackling some of the more “misleading” allegations but they only ring true if you don’t actually question Google’s claims.
Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter.