marketing

March 18, 2021

TikTok wants to keep tracking iPhone users with state-backed workaround

They want to keep tracking iPhone users with solution created by state-backed group.

A laptop on a wooden table shows a large checkmark inside a black square on the screen, with a large pixelated cursor arrow pointing at it. A pen and notebook are on the left side of the table. The blurred background suggests an indoor setting.

March 12, 2021

Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads

“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.

Illuminated magenta T-Mobile sign with a large 'T' and three squares, viewed through a window. The background shows the interior of a store with ceiling lights and abstract wall designs visible through the glass.

March 11, 2021

T-Mobile to Step Up Ad Targeting of Cellphone Customers

T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.

March 1, 2021

Privacy Debated in Fight Over Google Chrome Browser History Tracking

Attorneys for Google battled it out with a group of plaintiffs who say the company violated their privacy by storing their web browsing history even though they took a specific step they believed would shield them from being tracked.

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February 24, 2021

How will adtech tackle Google, Apple privacy changes?

Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.

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February 19, 2021

How CTV Audience Data Is Changing Ad Funded Streaming Forever

The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.

A person holds a smartphone displaying the home screen filled with various app icons, including Messages, Photos, and Settings. The wallpaper shows a beach scene with sand and waves. The time at the top is 9:42. The background is a plain, blurred, grayish color.

February 1, 2021

Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.

February 1, 2021

Apple, Facebook Trade Barbs Over Privacy-Focused Business Models

Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.