Mozilla's Firefox browser is set to simplify user privacy controls by enabling users to activate the Global Privacy Tool directly from the privacy settings in its upcoming version.
Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser. Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort to create a standardized online user ID that’s designed to reduce the online ad industry’s reliance on third-party cookies. Source: […]
German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default. Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago. In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where […]
New protections in Apple’s Safari and Mozilla’s Firefox browsers aim to prevent companies from turning “cookie” data files used to store sign-in details and preferences into broader trackers that take note of what you read, watch and research on other sites. Source: Apple, Firefox browsers aim to thwart Facebook, Google tracking
Future versions of Firefox will block third-party tracking codes, and trackers that take too long to load, by default. Users won’t need to take any action. Solution will not block ads (though it may prevent some from being displayed). Feature is already tested and will be released later this year. Source: Firefox’s New Browser Will […]