EU Court Clarifies Direct Marketing and Soft Opt-In for Email Newsletters
The Court confirmed unsolicited newsletters promoting paid services fall under e-Privacy Directive’s direct marketing rules, overriding GDPR’s general lawfulness conditions.
ePrivacy
Digital Omnibus: What’s proposed and why it matters
EU’s Digital Omnibus consolidates data laws and streamlines incident reporting but proposes GDPR/ePrivacy changes that could materially lower privacy protections, drawing strong criticism.
Commission proposes changes to EU cookie consent obligations
The European Commission proposes simplifying cookie consent rules by revising the e-Privacy framework, prompting industry support and privacy-focused opposition ahead of new ad regulation.
EU considers changes to cookie consent rules
EU plans to simplify cookie consent rules to reduce repetitive banners, propose browser-level preferences and possible GDPR alignment, drawing industry support and privacy concerns.
EU Withdraws ePrivacy Proposal
The EU has withdrawn its ePrivacy Regulation proposal amid stalled negotiations, leaving current rules in place and highlighting the Digital Services Act’s role in privacy protection.
IAB Submits Feedback on EDPB’s Consent or Pay Guidelines
IAB Europe and trade associations urge the EDPB to adopt a balanced approach to “Consent or Pay” models, emphasizing user choice and economic implications.
Hungarian Presidency Proposes Review of e-Privacy Directive
Hungarian presidency pushes for renewed review of e-Privacy directive and emphasizes telecom consolidation and green investments in the EU.
noyb publishes Consent Banner Report: EDPB vs National DPAs
This report by noyb offers insights for companies implementing consent banners, highlighting the varying standards between the EDPB and national DPAs.
EU’s Cookie Pledge stalls
The European Commission’s initiative for a “Cookie Pledge” to empower consumers in digital advertising faced obstacles, prompting a potential shift towards legislative action for data protection.
EU extends CSAM rules until April 2026
MEPs have endorsed a temporary extension of the e-Privacy derogation to allow the detection of online child sexual abuse material until April 2026, aiming to harmonize reporting on measures taken by companies.
EDPB issues opinion on Meta’s “consent or pay” model
The European Data Protection Board (EDPB) issues guidance on adtech giants like Meta violating GDPR by offering “consent or pay” options, emphasizing the need for real choice in data processing.
Bavarian DPA checks website cookie compliance
BayLDA finds 350 non-compliant cookie banners on Bavarian websites.