EU considers changes to cookie consent rules
EU plans to simplify cookie consent rules to reduce repetitive banners, propose browser-level preferences and possible GDPR alignment, drawing industry support and privacy concerns.
EU plans to simplify cookie consent rules to reduce repetitive banners, propose browser-level preferences and possible GDPR alignment, drawing industry support and privacy concerns.
The EU has withdrawn its ePrivacy Regulation proposal amid stalled negotiations, leaving current rules in place and highlighting the Digital Services Act’s role in privacy protection.
IAB Europe and trade associations urge the EDPB to adopt a balanced approach to “Consent or Pay” models, emphasizing user choice and economic implications.
Hungarian presidency pushes for renewed review of e-Privacy directive and emphasizes telecom consolidation and green investments in the EU.
This report by noyb offers insights for companies implementing consent banners, highlighting the varying standards between the EDPB and national DPAs.
The European Commission’s initiative for a “Cookie Pledge” to empower consumers in digital advertising faced obstacles, prompting a potential shift towards legislative action for data protection.
MEPs have endorsed a temporary extension of the e-Privacy derogation to allow the detection of online child sexual abuse material until April 2026, aiming to harmonize reporting on measures taken by companies.
The European Data Protection Board (EDPB) issues guidance on adtech giants like Meta violating GDPR by offering “consent or pay” options, emphasizing the need for real choice in data processing.
BayLDA finds 350 non-compliant cookie banners on Bavarian websites.
Meta’s transition to consent-based advertising in the EU highlights the pivotal role of valid consent under GDPR regulations amidst evolving data protection standards.
The European Commission is actively working to reform the digital advertising industry’s reliance on cookies, with a focus on enhancing user privacy in line with GDPR standards.
French CNIL fines YAHOO EMEA €10M for non-compliant cookie consent practices.