Advertisers scramble to plan for the uncertain ‘cookieless future’
It seems that resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end.
cookies
Firefox to ship ‘network partitioning’ as a new anti-tracking defense
Firefox 85 will ship with a feature named Network Partitioning as a new form of anti-tracking protection.
France fines Google $120M and Amazon $42M for dropping tracking cookies without consent
Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon .fr domain under the penalty notices issued on December 10.
Verizon Media Unveils ‘Cookieless’ ID To Replace Third-Party Ones
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to […]
French food retail giant Carrefour fined €3m for GDPR breaches
The French multinational retailer Carrefour has been fined €3m for multiple data protection failings. Data protection agency CNIL has fined […]
Apple hits out at campaign group’s ‘inaccurate’ privacy complaint
Apple has strongly denied claims from privacy campaigners that it has breached Europe’s ePrivacy directive through its Identifier for Advertisers […]
Marketers Pessimistic About Third-Party Cookie Changes
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according […]
‘Accept cookies’ banners are undermining privacy
Amid the flurry of new privacy laws over the past few years like the General Data Protection Regulation (GDPR), companies […]
European Parliament’s COVID website overrun with US web trackers
The European Parliament’s coronavirus test management website is overrun with user tracking requests, some of which are attempting to siphon […]
Google Releases Results From Early Tests Of Cohort-Based Advertising
For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the […]
IAB Europe’s ad tracking consent framework found to fail GDPR standard
A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry […]
French Supervisory Authority Publishes Final Version of Cookie Guidelines
On October 1, 2020, the French Supervisory Authority (CNIL) published the final version of its Guidelines on cookies and other […]