Gaps remain in industry guidelines for email-based identity tech
Some say the proposed guidance from its biggest trade group could have gone further in advising companies on how to gain people’s consent while complying with privacy regulations.
cookies
Firefox Unveils New Tool To Prevent Cookie-Based Tracking
The new feature, “Total Cookie Protection,” prevents cross-site tracking by keeping cookies in what Firefox is calling a “cookie jar.”
Google challenges French data watchdog’s €100 million fine in court
Google has appealed to the one-stop-shop mechanism provided for in the General Data Protection Regulation (GDPR) which, in its view, requires it to report on data protection matters only to the corresponding authority in the country in which it is based, namely Ireland.
Google Explores Alternative to Apple’s New Anti-Tracking Feature
Google is exploring an alternative to Apple Inc.’s new anti-tracking feature, the latest sign that the internet industry is slowly embracing user privacy, according to people with knowledge of the matter.
CNIL Calls Organizations to Audit their Sites and Apps for Cookie Compliance
French Data Protection Authority (CNIL) announced that it sent letters and emails to approximately 300 organizations, both private and public, to remind them of the new cookie law rules and the need to audit sites and apps to comply with those rules by March 31, 2021.
Germany Publishes New Draft Rules for Cookies and Similar Technologies
On January 12, 2021, the German Ministry for the Economy and Energy released a new draft Law on Data Protection and the Protection of Privacy in Telecommunications and Telemedia (TTDSG).
Google eyes privacy-friendly substitute to cookies
Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.
UK Case Tests the Territorial Application of the GDPR to U.S. Run Website
The recent UK case of Soriano v Forensic News and Others tested the territorial reach of the General Data Protection Regulation (GDPR) and represents the first UK judgment dealing with the territorial scope of the GDPR.
An EU parliament website for COVID testing allegedly broke the EU’s privacy laws
The European Parliament is being investigated by the European Data Protection Supervisor after allegations that its COVID testing website didn’t meet EU privacy standards.
Comscore To Intro Cookie-Less Targeting Solution
Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter.
Advertisers scramble to plan for the uncertain ‘cookieless future’
It seems that resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end.
Firefox to ship ‘network partitioning’ as a new anti-tracking defense
Firefox 85 will ship with a feature named Network Partitioning as a new form of anti-tracking protection.