Google tracks what you spend offline to prove its online ads work
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate […]
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Adsquare Intros Cross-Device Matching With Device IDs As The Foundation
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as […]
Businesses warned against ‘dressing up’ marketing emails that customers have opted out of
Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of […]
The Ethics of Using AI in Advertising
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform […]
Wetherspoons just deleted its entire customer email database – on purpose
The pub chain says it will stop sending newsletters via email – but why? Source: Wetherspoons just deleted its entire […]
Google Will Stop Reading Your Emails for Gmail Ads
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision […]
Browsing on Android? This new Firefox browser blocks ad trackers and boosts privacy
Mozilla’s Firefox Focus browser for Android promises that you can ‘browse like no one’s watching’. Source: Browsing on Android? This […]
Google to roll out ad-blocking for Chrome
In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned […]
Is Apple Jumping Into The Ad Blocking Fray … Again?
Apple is rolling out products to cut down on autoplay video and retargeting. Source: Is Apple Jumping Into The Ad […]
GDPR profiling curbs will wreck industry, argues DMA
GDPR profiling curbs will wreck industry, argues DMA. Industry body urges ICO not to usher in a return to the […]
The boring truth about email security
Every copy of every email sent to/from you resides on some other email server. Email is out there – it […]
Hyper-targeted ads turn away customers
Targeted advertising is widely practiced by business to draw advertising costs down and return-of-investment up – as it allows companies to reach […]